The Impact of SEO Web Design on Search Engine Rankings

Posted: Wednesday July 28th

This is part of search engine optimization because the SEO web design should also be able to satisfy robotic crawlers and spiders in their quest for information regarding the website and other data.

SEO Web Design and Site Optimization

Search engine optimization is more than just a trend nowadays. It is used and applied by almost all sites on the internet that aim to make money and reach online popularity. Among the many strategies of optimizing a web site, SEO web design is one of the topmost priorities.

The impact of the design of the site on search engine robotic crawlers or spiders can help raise the ranking of the site. This is where SEO web design comes in. There are many ways to make the web site more attractive to robotic visitors and human visitors alike. Actually, spiders and crawlers from search engines do not mind the overall aesthetic value of the site. All these robotic crawlers need is the information it can get from the site. The tricky part is how to put relevant information in the site in order for the crawlers to properly index the site due to its relevance. SEO companies who specialize in optimizing web sites must also know how to put a site in front of others in order to bring it to the attention of the Internet users. The search optimizers who will handle your site must be able to know the right strategies to place the web site ahead of others in its field through accepted methods of optimization.

SEO web design is a competitive area where web designers, or what I prefer to call website architects, work hard to come up with ideas and designs that are aesthetically appealing and relevant at the same time. There has to be consideration for ease of getting around the website, being appealing to a wide range of visitors and finding the right place for the website. Making a a basic, visually appealing site is easy with the many technologic advances available today, the problem with these advances are that they are sometimes quite tricky to use thus making your website difficult to navigate in. SEO web design should be easy to use and friendly to both human and robotic browsers.

Easy navigational access can be done by making the pages of the site easy to navigate to and having easy to understand and use button or labels to click on. The pictures and images on your SEO web design should be just the right size and scale to enable users to see them promptly after clicking instead of taking a very long time to download. Waiting for images and other graphics to load can be off putting for most visitors and will eventually lead them to another site which is more optimized and easy to view. Even spiders and crawlers will give up on a site which is not easy to navigate and get into.

which is built around the entire concept of your site and this can add to the ranking if you are quite specific with what you aim to sell or market. If you are marketing a specific product or information, SEO experts can focus on this product or information and build the The overall appeal of the SEO web design should not only be focused mainly on the niche that it is targeted on but also for Internet users who might have stumbled onto the site. SEO web design should have a universal appeal even for the most specialized type of sites on the Internet. Some webmasters or website owners could opt for specialized SEO web designs and these can also be done with the targeted audience in mind. It will also benefit the site if it is indexed as it should be. You might want to have a specific SEO web designSEO web design around it.

Another aspect of SEO web design that needs to be considered is what your competition is doing. The saying, “know your enemy” is the key here. You do not want to have the same boring marketing strategies as the competition. Why? Because it is a good idea to keep abreast with what they are doing and how well they are doing in this field. There are many site optimization tools that can help analyze and determine what is needed for the site. Hence, in regard to SEO web design process, content is one of the prime needs and tools of making the site rank high during searches. Finding out or identifying the right keywords to integrate into the site can be crucial in making the site among the top ranking ones. Keyword search tools and having keyword rich content and titles can help to optimize a site efficiently.

SEO web design experts should also bear in mind that there are web strategies that may be unacceptable for search engines. Using these underhand or black hat tricks to perpetuate a site in rank can cause the search engines to ban the site and also the SEO web design company that did the search engine optimization work for it no matter how well the SEO web design is.

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Search Engine Optimization Techniques

Posted: Wednesday July 28th

The higher a website ranks in a search, the better the chance that a website will be visited. Most Internet users will not click through multiple pages of search results, so a high ranking in a search is necessary to direct more traffic to your website.

While a top listing is not guaranteed, there are a number of small steps that you can take to improve your chances of gaining a top ranking. We recommend the following 5 basic steps to produce a more desirable search engine listing:

1. Content Writing/Keywords

We’ve found that content targeting seems to be the most successful strategy. Search engines are beginning to use algorithms that identify the main themes of entire websites instead of just single pages. In order to create a main theme for search engine optimization, you must identify a focused group of keywords that exist on and are relevant to the content on most pages of your website.

In practical terms, if you’re writing an article, service description or sales copy for your website, focus on creating informative and interesting content, but factor in keyword phrases that are more likely to give you a better ranking with the search engines.

Key word selection can be a rather complex process as there are many different factors that come into play when search engines decide the ranking of your webpage and how well your keywords rank. You may wish to spend some time educating yourself about this process. A good rule of thumb is to choose 2 to 3 word phrases from content that appears throughout your website that you expect to have the greatest appeal to the visitors you want to attract.

We suggest that you consult with other colleagues as your create your list.

2. META Tags

Meta tags are special HTML tags that provide information about a webpage, such as who created the page, how often it is updated, what the page is about, and which keywords represent the page’s content. Many search engines use this information when building their indices.

Meta tags should contain your basic content terms. We recommend that you do not use too many words (less than 25) and that you do not repeat keywords as this could cause the search engines to overlook your website.

3. URL Submission

Once your website is complete, its time to submit your site to the search engines. We strongly recommend using Promotion World’s free search engine submission tool.

It’s a terrific service that allows you to submit 10 URLs at a time and to receive accurate and descriptive results on the submissions. As you review the results, it’s likely that you will find some failed submissions. For the failed submissions, Promotion World provides information on how to submit your site manually.

4. Site Ranking

Search engine optimization doesn’t end with submitting your website to search engines. You still need to determine the popularity of your site and make any necessary changes. In order to check how your site is ranked, go to Alexa.com. If your site ranking is between 1 and 100,000, it has a solid ranking.

If you are ranked over 100,000 or you’re just not happy with your site ranking, a popular way to increase your ranking is to trade links to your site with other sites. This typically works because external links are the main criteria for Google’s ranking and Google is being used by such powerhouses as Yahoo, AOL, Infoseek, etc.

5. Website Promotion

Your search engine optimization endeavors should always be reinforced by other forms of promotion and marketing. One way to do this is to use a newsletter to deliver useful and informative content that will drive visitors to your website. Other methods of promotion include online advertising, print advertising, a special promotion (i.e. chance to win a digital camera), surveys, and word-of-mouth promotion through friends and family.

Website promotion is a crucial part of eBusiness. Success in sales is a numbers game and without serious web traffic you will not have the numbers you need to prosper.

To your success!

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Subdomains – how to use them to your advantage

Posted: Saturday July 10th

Most people refrain from using sub domains because they use a prefix name and don’t appear to look right. Alot of people are also under the impression that they are overlooked by the Search Engines.

Firstly, let me explain: there are two kinds of subdomains:

1. Second Tier subdomains: These are linked to, and link directly to, the main domain.

2. Orphan Subdomains: These have no links to or from the main domain.

Second Tier Subdomains

You have a website. You spend alot of time building it, refining it, tweaking it into oblivion to get the search engine results you are looking for, yet you don’t receive visitors. We have all heard by now the advantages of having a blog for promoting your website. When I suggest this to my clients, the number one answer I get is, “then I have to pay for another hosting package”? No you don’t. You put it on a subdomain. For example:

www.yoursite.com will be your main domain
www.blog.yoursite.com will be where your blog resides.

Once you have your blog, adding a link to it on your menu takes a couple of seconds, and voila, your blog is up and running. This is the part where you feverishly start posting articles about your niche market, your product, or your service, and link to your website from each article. Blogs are amazing: Search Engines love them, and they generally get good PR very quickly. This means, by default, that if your blog outranks your site in terms of PR, every link to your main site from your blog is a QUALITY INBOUND LINK. You can further up the PR on your main site by deeplinking (linking to other pages on your site, not only the landing/home page) to your site.

Orphan Subdomains

After pointing out the advantage of a Second Tier subdomain, you might be caught wondering what the use of an Orphan Subdomain is then.

Also, it’s a little known fact: If a subdomain gets banned by a Search Engine, it does not affect the main domain. I’ll repeat this: IT DOES NOT AFFECT THE MAIN DOMAIN. Important though: This rule ONLY applies to Orphan Subdomains, meaning there must be no link to, or from the main domain. So how do I use it then? Well, with this knowledge we can use the situation to our advantage. You can use a Orphan Subdomain to put up an affiliate website. Build a site, use relevant keywords, and make a quick killing before taking it down and starting a new one. Whatever you do on this site or subdomain will not affect your main domain. You can also use it as a link farm, in terms of linking to other websites you might own. No one has to view the site, so it can be an ugly, confusing mess. As long as your keywords and on page SEO is fine, you can generate high quality inbound links to your other sites, pushing them in the SERPS. Puttin up a blog with generated, keyword rich content is a good example of how to do this. Should the site/blog get banned for some reason while you are experimenting? Then no harm, no fowl.

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SEO Tips to Help Increase Your Rankings

Posted: Saturday July 10th

To succeed with search engine optimization, you have to keep learning and keep track of the latest search engine developments. SEO can be hard for people who are new and trying to find reliable information on the subject to help them with their own site. In order to make it work for you, you have to use the right methods and then regularly put them into practice. If you want to become skilled at SEO, you will have to take the time to learn it, especially if it’s all new to you. If you apply the SEO guidelines mentioned below, you will start to get an idea of what it’s all about.

A very important SEO tip that can help you go a long way is to give your commitment to the process. SEO is more than just a one-off effort. Search engines keep changing their algorithm and you need to keep up with them. Since what is effective now might not work as well later, SEO demands long term commitment from you. So you have to constantly keep yourself updated. The more current you are, the easier it will be for you to beat the competition. A positive thing is that search engines are continuously improving and evolving, like with any industry. You should also pay attention to your keyword and description metatags, though the value of metatags in general is not what it once was. You want to use these not only for the search engines, but also for your targeted visitors. Your site’s description is summarized in the description metatag. This description is what people using search engines will see. When it comes to SEO, every detail counts, no matter how small. In the keywords tag, use your relevant keywords. We should make sure that it’s clear what relevant means. It simply means that the content on your site should match the keywords in your metatag. If your keywords have nothing to do with the rest of your site, the search engines will penalize you for lack of relevance.

When it comes to SEO, link building internally is very powerful. You need to link your internal pages together using anchor text so that the search engines will rank you higher. You will sometimes find that some people overlook this, but you shouldn’t. Your internal link building also gifts your page’s rank to the other pages so that the search engines will increase your position. Link building is never complete without proper internal linking of all the pages on your site.

This is the best way to get the search engines to become interested in you and your loyalty will increase. In conclusion, if you want to really learn the ropes of SEO, then you should focus on strengthening your basics. Be prepared to put in the effort to lay the groundwork for your SEO and then implement various methods to help increase your results. You might find some of it confusing at first, but this is a great opportunity to refresh your knowledge and learn more methods. Learning a new skill can be challenging, but understanding SEO basics only takes a little time and effort to really master the skills you need to rank your sites well.

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